Oftentimes, something that’s new and viral is exciting for them to try. Why do you think Indonesians are embracing listening to and creating podcasts? I had no experience in the world of content creators, and I had never worked on audio editing, but I have been a podcast listener for a long time. I like to try new things I learned and I did it on my own. So, when the opportunity came, I would say, I took the chance-and my channel was trending in one week of airing. From that experience, I saw that audiences liked horror stories delivered directly by those who experienced it. We made five videos in the Rumah Eyang series, and all five went viral with more than 15 million views.

Radit-who is one of Indonesia’s most famous content creators (and host of Spotify Exclusive Podcast PORD )-happens to be my high school friend.

It all started with telling my true horror story on Raditya Dika’s show. What inspired you to start Do You See What I See ( DYSWIS )? Did you have any podcast experience prior to this? We asked Rizky Ardi Nugroho, host of one of the top podcasts in Indonesia, Do You See What I See, what it takes to create one of the most popular shows in the country. This platform, which was acquired by Spotify in 2019, has given more podcasters an opportunity to produce their own original content.Īs the number of podcasts continues to grow in Indonesia, the number of hours spent listening to podcasts has also increased-by tenfold in the past year. While all of these shows were made using Anchor -the platform where creators have the ability to record, distribute, and monetize their podcasts from any device (for free)-it turns out that 90% of podcast consumption on Spotify in Indonesia comes from Anchor-made programming. Thanks to a new partnership with some of Indonesia’s biggest podcasters, eight of the top-streamed shows in Indonesia ( Podcast Raditya Dika (PORD), Do You See What I See, PODKESMAS, Rapot, Menjadi Manusia, Podcast Bagi Horror, Box2Box Football Podcast, and Podcast Suara Puan ) are now available exclusively on Spotify-marking the first round of Spotify Exclusive Podcasts in Southeast Asia. If you think podcasts are all the rage around the world, you’re onto something.

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